Deluxe Financial Services, Inc.

Loyalty and Rewards Programs: Why They Remain a High Priority for Credit Unions (Webinar)
Loyalty and Rewards Programs: Why They Remain a High Priority for Credit Unions (Webinar)

Receive a detailed review of the current loyalty industry trends and the challenges credit unions face providing compelling rewards that make economic sense.

Partner Contact: Rick Wohlers


2012 Innovation Award

Deluxe Financial Services, Inc. provides checks and related products to financial services organizations, consumers and small businesses through multiple distribution channels.

The company offers specialized marketing programs to help credit unions increase member satisfaction, improve operational efficiency and reduce risk.

Since its beginning in 1915, Deluxe has been instrumental in shaping the payments industry.


Payment Programs

Trust. When welcoming new account holders, you ask for it. By caring about and meeting their needs, you earn it. And, when you earn their trust, you earn their loyalty. With the Deluxe Payment & Security Programs, you’ll earn that trust by anticipating their needs for different payment options and giving them peace of mind with security against fraud and identity theft while protecting yourself against account abuse.

Personal Checks
Make your member checking program more efficient and, more importantly, more profitable with Deluxe. By providing your members with the option of checks, you're providing them with a great backup plan when it comes to payment. And, better yet, you'll be helping to maximize revenue for your credit union.

Business Checks & Supplies
Help your small business accounts grow and thrive by providing them with the business checks and related products they need to succeed, and we'll help position you as a trusted resource for their future growth. Utilizing the Deluxe Business Advantage® program ensures your account holders receive just what they need to meet their specific needs and drives more profitability for you.

Member Acquisition & Growth Programs

Connect with your members and you'll create relationships that drive revenue for years to come. It's as simple as that. Investing in your account holders for the long haul is what it takes to make the strong connections that provide the returns you're looking for. Deluxe has been facilitating successful relationships between credit unions ad their members for over 95 years. Profit from our experience with a growth strategy that works.

Connect with the prospective account holders you desire and watch your profits soar. Intelligent targeting helps you find and acquire members. Specifically, the right members. Our capabilities include database-driven marketing programs that help you acquire new DDA households.   

SwitchAgent is designed to capture account information with minimum effort and duplication while removing the burden of switching from accounts holders and financial institutions by automatically moving pre-authorized transactions. Until now, moving pre-authorized transactions was time-consuming and difficult. With SwitchAgent, the account holder signs the form and authorizes your institution to make changes. Deluxe takes it from there.

Happy account holders are profitable account holders. With Informed Marketing and comprehensive on-boarding, you'll receive both turnkey and customized end-to-end communication solutions for consumers and small business members that get right at the heart of their needs.

  • Automated, account-switch concierge service with SwitchAgent making the process of changing member accounts quick & easy
  • New account applicant screening- helping you identify new applicants who have a prior history of fraud or account abuse
  • Turnkey marketing programs - providing specialized, database-driven marketing to financial institutions like yours

Getting all of your employees on board is a breeze with our In-Branch Training. We work with you to provide employee training and an account holder experience design that optimizes walk-in conversion.

Cultivate the connections you've made and you'll retain loyal members. With Deluxe Acquisition and Growth programs, you'll get the tools it takes to measure member engagement including, measurement and results reporting - continually monitoring and measuring account holder engagement to drive consistent and repeatable ROI.  

NAFCU Member-Only Benefits

NAFCU member credit unions receive specialized marketing programs to help increase member satisfaction, improve operational efficiency and reduce risk.

Educational Resources

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  • Affinion Group, Deluxe and Discover win NAFCU Services 2012 Innovation Awards (July 24, 2012)
    NASHVILLE — NAFCU Services Corporation ( today announced the winners of its 2012 Innovation Awards at NAFCU’s 45th Annual Conference & Exhibition at the Gaylord Opryland Resort and Convention Center in Nashville. Each year, NAFCU Services recognizes three of its Preferred Partners for outstanding, innovative solutions recently introduced to the credit union market.
  • New Personal Finance Survey Launches Stand Up For Your Right to Write Checks Campaign To Preserve Payment Freedom (September 30, 2010)
    ST. PAUL, Minn., Sept 30, 2010 /PRNewswire via COMTEX/ -- Are you among the millions of Americans who are frustrated when they take out their wallet or purse to pay in a store or restaurant and are confronted by a sign saying, "Sorry, We Do Not Accept Checks"? In fact, three-quarters (75%) of American consumers insist they should have the freedom to pay at stores or restaurants with whatever method they choose - check, credit/debit card or cash, according to a new study conducted by Ipsos for the "Stand Up For Your Right to Write Checks" campaign (


Rick Wohlers