Automotive Pricing and Buying Program

Silver Partner

Buying a car can be stressful. TrueCar’s mission is to reinvent the car buying experience through truth and transparency. We are a data company that studies millions of purchase transactions every year. 

We show your members what others paid for the car they are considering and then connect them with our nationwide network of 14,000+ dealers who provide upfront pricing on the vehicles they offer.  

In a matter of seconds through a co-branded site, we help your members feel confident that TrueCar Certified Dealer prices are honest and fair. Our co-branded service also allows you to immediately understand when a member is in market for a car allowing you to have conversations about financing and other products or services offered by your credit union. That is why over 200 credit unions have partnered with TrueCar!

Products and Services

  • Partnering with TrueCar gets you more than a platform that delivers a transparent and stress free car buying service, it also gets you access to turnkey solutions and customized programs. We provide marketing insights from the data we are constantly analyzing, allowing you to develop and create an engaging auto program and arm you with necessary marketing materials, such as web banners, emails, and staff incentives to help promote the service.  

    Our proven success increasing auto loans for our partners through our certified dealers and our auto loan discount programs, coupled with our customized credit card acquisition offers, helps align your product goals with the car buying service.

    To learn more about TrueCar’s car buying service, our turnkey solutions and customized promotional programs, contact your Partner Development Manager, Graham Lentz, by using the contact form to the right. 

  • TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 14,000 Certified Dealers, and also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam’s Club. Over one-half of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to